DeForest alum Keegan Harder builds sports video career
DeForest High School graduate Keegan Harder has turned his work filming local sports into a career through KHarder Media.
DeForest High School graduate Keegan Harder has turned his work filming local sports into a career through KHarder Media.
Whether it’s during Friday night lights at DeForest, a lacrosse game in Waunakee, or any other sporting event in the Madison area, the 2017 DeForest High School graduate has quickly become a familiar face behind the lens and on the sidelines.
But for Harder, it’s turned into a career he never expected to have.
After graduating from DeForest, he attended UW-Eau Claire from 2017-2021 before entering the workforce for a couple of years after graduation.
He then reached a pivotal moment in his professional career, where he asked himself one simple but soon-to-be life-changing question: What do I want to do with my life?
From hobby to work
Looking to change directions, his first idea wasn’t to do what he’s best known for today. His first idea was to actually make a movie.
As a regular movie connoisseur, it felt like a logical step in the right direction. He was halfway through writing the movie before he hit a little speed bump.
“Maybe I should learn how to use a camera first,” Harder said.
And so he switched gears, saving up just enough money to buy a camera. Naturally, that purchase started the snowball effect that grew KHarder Media into what it is today.
Equipped with a camera, Harder began scouring the local high school sports scene, filming local games and practices, particularly those involving Waunakee and DeForest.
Starting out, Harder’s goal wasn’t to make money. His goal was to simply highlight all the teams in the local high school sports scene.
“I would do a lot of stuff for free,” Harder said. “I would just try and do every school, every sport as much as I could. And eventually, when I kind of realized that this could actually be something, that is when it started switching it more into a job.”
As time went on, more eyes began to notice Harder’s filmmaking finesse. Not long after, people started messaging him if they could pay him for highlights.
Then came a lightbulb moment last summer. Harder realized what he’s doing could actually blossom into a full-time career.
While high school sports coverage tends to take a back seat during the dog days of summer, the AAU basketball circuit only heats up. When he was covering a four-day AAU event, Harder said he was in the gym for 10 hours each day. That’s 40 hours. That’s a standard full-time job.
But still, it was never about the money for him.
“I’ve always said, if I could pay my rent, I’m happy,” Harder said.
This last sports season, Harder began to hit the road as a self-employed full-time employee, notably doing so while continuing to make a positive impact with his hometown school, DeForest.